Executive MBA FH with Focus on International Marketing
Our faculty (Kalaidos FH) is experienced, practice-oriented, and multinational.All of our lecturers have relevant academic credentials, but also they have professional expertise in their subject areas. Lecturers have a strong professional profile, an interest in applied research, and proven experience in the subject in which they teach.
Objective
The ability to effectively, efficiently, and creatively market products and services internationally is a key for success in today’s organizations.
Executive MBA with a Focus on International Marketing has been designed to address this fact by introducing students to principles of international marketing and enabling them to apply the acquired knowledge to real-life marketing tasks and problems. Courses aim to develop students’ appreciation of new global business imperatives, expose students to new approaches to success in diverse global markets and to develop marketing strategies that work in the global context.
Upon completion of the course, students will be able to:
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Deal with marketing challenges in a dynamic marketplace
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Appreciate the value of high market orientation and its role in the cross-functional decision process in international companies
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Develop the competence of communicating innovative business thinking in teams and organizations.
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Develop managerial competence of how marketing interacts with other functional areas in business.
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